Fat kids already know they are fat. They are fat, not oblivious.
The copy makes me want to spiral into a self-pity cycle. Advertisements to fight childhood obesity should make people want to get up and take action like, ” Fuck Yea! Gym time!!” but it has a more “FML. I am gonna die. ” effect.
This ad is so depressing. Does it really need to be? I feel that there could have been a better approach to this.