wise words. Could be an effective slogan…but for what client? Thoughts?

You’re Not Bears, You’re Bros

 ”uh..we’re bears”

Uh no..You are bros trapped in panda suits.

If you want to pull the “we’re-from-China” card, at least let the pandas have a fobby Chinese accent. These ugly pandas have the perfect attitude to match that of a drunken white frat bro in a dive bar. Next thing you know, they are smashing Snapple bottles and starting a fight.

People already ignore bros and write them off as annoying, ignorant, self-centered, and just full of it. Why embody those characteristics in an ad?

With already terrible attitudes, why did Snapple make their pandas look so ugly? Who would want to follow the lead of Panda Express and their ugly panda with the orange slice?

In case you forgot, here is a picture to jog your memory.