For the Young at Heart

released: Oct. 2010

Slogan: Lean Meat with a Crusty Top

I think I just barfed in my mouth a little.

Makes you think that Mrs. Mac’s Famous Beef Pies are glazed over with a crusty layer of mold. Is mold the secret ingredient to hold in freshness, Mrs. Mac? Who eats food like that?

This is another ad concept that keeps repeating itself but does it bring in sales? For those agencies that run ads like these, what is your R.O.I (return on investments) on this these images? Do they really work?

Here is another image by Virgin Radio (France) with the same concept:

released: Sept. 2010

I find the Virgin Radio one a bit more disturbing. What are your thoughts?