Glancing at this ad makes me feel uncomfortable. Why can’t they just make out like a normal couple? What’s up with the weird fetus position? Oh, they are suppose to make a heart? Looks more like a giant blob on the floor than a heart.
This whole print ad is so awkward, especially the boy. His body language seems to have a thought process that goes more or less like: “OMG I can’t believe this is finally happening to me! What do I do with my hand? Let’s let it reach over to her. Yes, that seems ok. Let’s just drop it…there.” Is this what it looks like when Leonard and Penny kiss? And finally, what’s up with the denim overdose? This is 2012. We have long left the 90s and the head to toe denim outfits. I disapprove, Levi’s. You need to try harder.
Shouldn’t a product jump out at you in the ad? It should be the first thing you notice. I thought about so many more things before my brain even registered the whole denim part of the ad. Did that happen for you too?
Nicely put Trudy.