1. AD TEACHINGS: ADVERTISING IRONY: NOT EVERYONE GETS IT →

    adteachings:

    Here’s a definition of irony:

    The use of words to convey the opposite of their literal meaning; a statement or situation where the meaning is contradicted by the appearance or presentation of the idea.

    Sometimes, irony is completely unintentional:

    In advertising, however, our use of irony…

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