1. Fat kids already know they are fat. They are fat, not oblivious.
The copy makes me want to spiral into a self-pity cycle. Advertisements to fight childhood obesity should make people want to get up and take action like, ” Fuck Yea! Gym time!!” but it has a more “FML. I am gonna die. ” effect.
This ad is so depressing. Does it really need to be? I feel that there could have been a better approach to this.
via newsweek

    Fat kids already know they are fat. They are fat, not oblivious.

    The copy makes me want to spiral into a self-pity cycle. Advertisements to fight childhood obesity should make people want to get up and take action like, ” Fuck Yea! Gym time!!” but it has a more “FML. I am gonna die. ” effect.

    This ad is so depressing. Does it really need to be? I feel that there could have been a better approach to this.

    via newsweek

Notes

  1. mrsmarsaille reblogged this from newsweek
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  6. deferreddreamer reblogged this from boi-fren
  7. boi-fren reblogged this from newsweek and added:
    This is terrible.
  8. wunderrbar reblogged this from newsweek
  9. maruzipanu reblogged this from newsweek
  10. shenanigansinpublichealth reblogged this from newsweek
  11. organic--organs reblogged this from newsweek
  12. samanticshift reblogged this from anindiscriminatecollection and added:
    The HELL is this shit?
  13. anindiscriminatecollection reblogged this from newsweek
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  19. laughingandlifearemydrugs reblogged this from newsweek
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  21. your-almighty-overlord reblogged this from dango-dango-dango-danidaikozuku
  22. indirect-outside-rein reblogged this from newsweek and added:
    And I’m not so sure that telling kids they are just “thick” or “big boned” and they are that way because the whole...
  23. nietorok reblogged this from newsweek and added:
    We’re not so sure if telling fat kids they’re fat is the right way to battle childhood obesity. newsweek:
  24. amycarr reblogged this from steampoweredmedia
  25. hushit reblogged this from newsweek and added:
    already know they are fat. They are fat, not oblivious. The copy makes me want...spiral...
  26. capturethecastle reblogged this from unforgivenminute