I love writing but hate starting. The page is awfully white and it says, “You...– Aaron Sorkin (via synecdoche) (via raptoravatar)
In case you are squinting to read the copy (because I know I did): Ensure germs don’t shadow you. Biggest criticism about this ad is that it is not cohesive. The copy doesn’t follow with the picture. I mean it does, but it’s a bit forced. Also, don’t know if you noticed but the ad is a sketch. Felt it would have made a stronger impact if it was a real photograph you...
I am all for massaging devices but the packaging on this Akaishi Head Refresher is all sorts of off. But first, let me give you a little info on this weird looking headband.You run it through your head to stimulate (or comb?) it. According to their online retailers, it should feel like professional head massage. I am sure Brookstones or Sharper Image will catch on sooner or later. Now, back...
Dear J. Crew, I like you. I like your jeans quite a bit. However, if you make ads like this, I just can’t help myself. So all in all, you brought this upon yourself. -H Let’s all take a moment and make a wager on how long she hasn’t shaved her legs. Ah, but why would J. Crew have a hairy legged model in their ad? To trick you! Of course! What else could it be right? ...
The Laughing Tree
There are lots of really crappy logo designs. Remember redesigned Gap logo or Snooki Starbucks Mermaid? That is why I want to share with you all a logo that I really love and find absolutely adorable. The Laughing Tree is an online stationary store created by an up and coming teacher (twitter: @helena_laughs) cute, yes? I love how the logo makes a reference to a commonly used internet...
A Cheesy Billboard (I just had to)
Billboard ad designed by Prudence Staite, a British food artist. side thought: food artist is an actual job/career? A 5m x 4m Virgin Media billboard made of 10 varies types of cheeses that took 14 people and 8 days to create. Alright, lets be practical here. A billboard entirely made up of cheese? How long can your message even stay up for? I can just imagine hobos lining up with butter...
Groupon and the Value of Copywriting →
52weeksofux: Speak to any seasoned designer long enough and the topic of copywriting comes up. Any designer worth their salt knows the value of great copywriting and how it can transform a dull, routine web experience into a delightful one. But what exactly does it mean to write great copy? How do we know when we achieved it? Is this something that we can learn as part of the design...
How to Fit into Your Halloween Costume
The lazy creatives of the print ad were probably really bummed when they found out that Fit, a Brazilian yogurt was their client. I say this because I can’t figure out another reason why they would make such a cop out campaign. All they did was copy famous movie scenes and replaced the actress with a bigger girl. Cop out, right? I give this ad a little credit because I think it was...
Not about advertising but I love the advice. creativeinspiration: dearcoketalk: I just got my dream job, I like it, but I think I suck at it. Should I stay right where I am or consider finding something that I can do without getting fired? What kind of punk ass question is this? It’s your dream job. Bust your fucking hump until you reach ninja status or until they have to shovel your...
Brand overload thedailywhat: Lights Out: “With budgets slashed in the economic recession of 2008, advertisers experimented with new ways to get more value in the same amount of ad time. Thus, the multiproduct commercial was born.” It never aired. [thanks andrew!]
For the Young at Heart Part 2
The rest of the Mrs. Mac’s Lean Meat with a Crusty Top campaign. ENJOY! Constipated? Maybe. Stud? Hell yea. Sure gives new meaning to the word “cougar.”
For the Young at Heart
released: Oct. 2010 Slogan: Lean Meat with a Crusty Top I think I just barfed in my mouth a little. Makes you think that Mrs. Mac’s Famous Beef Pies are glazed over with a crusty layer of mold. Is mold the secret ingredient to hold in freshness, Mrs. Mac? Who eats food like that? This is another ad concept that keeps repeating itself but does it bring in sales? For those agencies that run...