The greatest pleasure in life is doing what people say you cannot do– Stop being a pansy and do something with yourself. yes, you. go.
ON THE ART OF THE ADVERTISING MISDIRECT
I know this reblog is long but if you are too lazy to watch them all, at least watch the first one. adteachings: A favourite tool of advertising creatives is that of the misdirect. It is a device that leads the audience to expect one kind of story or message before a completely different message (and, usually, the product) gets revealed at the end. Here’s a classic example, a gold winner at...