Groupon and the Value of Copywriting →
52weeksofux: Speak to any seasoned designer long enough and the topic of copywriting comes up. Any designer worth their salt knows the value of great copywriting and how it can transform a dull, routine web experience into a delightful one. But what exactly does it mean to write great copy? How do we know when we achieved it? Is this something that we can learn as part of the design...
How to Fit into Your Halloween Costume
The lazy creatives of the print ad were probably really bummed when they found out that Fit, a Brazilian yogurt was their client. I say this because I can’t figure out another reason why they would make such a cop out campaign. All they did was copy famous movie scenes and replaced the actress with a bigger girl. Cop out, right? I give this ad a little credit because I think it was...
Not about advertising but I love the advice. creativeinspiration: dearcoketalk: I just got my dream job, I like it, but I think I suck at it. Should I stay right where I am or consider finding something that I can do without getting fired? What kind of punk ass question is this? It’s your dream job. Bust your fucking hump until you reach ninja status or until they have to shovel your...
For the Young at Heart Part 2
The rest of the Mrs. Mac’s Lean Meat with a Crusty Top campaign. ENJOY! Constipated? Maybe. Stud? Hell yea. Sure gives new meaning to the word “cougar.”
For the Young at Heart
released: Oct. 2010 Slogan: Lean Meat with a Crusty Top I think I just barfed in my mouth a little. Makes you think that Mrs. Mac’s Famous Beef Pies are glazed over with a crusty layer of mold. Is mold the secret ingredient to hold in freshness, Mrs. Mac? Who eats food like that? This is another ad concept that keeps repeating itself but does it bring in sales? For those agencies that run...
SPRING HAS COME! Literally.
SPRING HAS CCCOOOMMMEEEE!!! Indeed it has, and it just ejaculated itself all over this poor peasant girl. Tulipan, a condom brand in Argentina is the delightful product of this really confusing print ad. The girl’s expression is what really baffles me. She looks all doe-eyed and innocent as if to say, ” Oh I look like a garden just vomited all over me? Oh I have grass and dirt...
As I was watching, it went from “Okay lady, where is your sense of shame?” to “OMG SHE’S GONNA SHOOT UP HER KID! WTF?!?!?” Felt like I was watching Requiem of a Dream the sequel. It is a good message but did it really need to be taken that far? Hamburgers are not the healthiest things but I wouldn’t categorize it with heroin. Calm down.
Australian bodybuilders heading your way!
This commercial was too much, as in too many body builders, too many protein shakes, and too many awkward poses. There was also a huge underlay of homo eroticism with a heavy dose of narcissism that really peaked out at the 00:50 mark. I felt like Honda Australia laid it on super thick, but did it work? I admit, I let out a few chuckles but through most of it, I was very confused and felt a...