December 2012
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July 2012
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June 2012
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AD TEACHINGS: ADVERTISING IRONY: NOT EVERYONE GETS... →
adteachings:
Here’s a definition of irony:
The use of words to convey the opposite of their literal meaning; a statement or situation where the meaning is contradicted by the appearance or presentation of the idea.
Sometimes, irony is completely unintentional:
In advertising, however, our use of irony…
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May 2012
17 posts
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AD TEACHINGS: EPIC BRAND FAIL FOR FIAT →
This does not help you Fiat.
adteachings:
Oh, dear.
http://www.youtube.com/watch?v=VuhX4OYbgXQ&feature=player_embedded
In this spot for the Fiat 500, Jennifer Lopez tools around the Bronx while talking about how the ‘hood is vital to her art and her very being:
“This is my world. This place inspires me…They may be just streets…
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The reason you haven’t felt it is because it doesn’t exist. What you call love...
– Don Draper (via heymynameisphil)
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April 2012
4 posts
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March 2012
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January 2012
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December 2011
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The greatest pleasure in life is doing what people say you cannot do
– Stop being a pansy and do something with yourself. yes, you. go.
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ON THE ART OF THE ADVERTISING MISDIRECT
I know this reblog is long but if you are too lazy to watch them all, at least watch the first one.
adteachings:
A favourite tool of advertising creatives is that of the misdirect. It is a device that leads the audience to expect one kind of story or message before a completely different message (and, usually, the product) gets revealed at the end. Here’s a classic example, a gold winner at...
November 2011
4 posts
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